Using third-party integrations in your app can provide you with several advantages, including that you save time and money on the build by tapping into existing resources. For your customers, you can enhance their experience with you by providing them with seamless integrations with apps they are already using.

Third-party integrations are becoming an essential ingredient to attract and retain customers. People are looking for more ways to streamline their work or lives, so they look for tools which integrate with what they already use. When you consider what the “right” third-party integrations might be for your app, you’ve always got to start with who your ideal customers are and which integrations would make your app more valuable to them.

Third-party integrations offer many benefits to your app, including satisfying your customers and helping to save you money, because you don’t need to develop out a feature which makes sense for your app if there is already a great third-party offering which will integrate. The thing is that whatever you choose to integrate should directly make sense in the context of your app. Another consideration when choosing third-party integrations is whether that app has a similar target audience to your own. There are marketing advantages to finding apps which align well with your own, including that you may be able to set up partnerships with those apps, allowing you to tap into their audiences too.

When you integrate a third-party app, you want to make sure that the API is flexible and will evolve with you if you plan on keeping up with evolving technology. Simplicity is better for systems and programs and will allow your team to keep striving for continuous improvement. Using third-party integrations in your app can provide you with several advantages, including that you save time and money on the build by tapping into existing resources.